What you don’t see can hurt your team
We’ve all been there: afternoon brain fog, fatigue, or that mysterious “office cold” that seems to make its way around every few weeks.
Sure, we blame the workload, the lighting, or the coffee machine. But often the real culprit is hiding in plain sight: the air we breathe.
Poor indoor air quality has been linked to everything from lower productivity to higher absenteeism. Yet very few workplaces have a plan to measure or improve it.
Kaiterra saw this blind spot — and decided to turn it into an opportunity for healthier, smarter buildings.
Kaiterra app designed by Widelab
The design challenge nobody talks about
Measuring air is one thing. Making it actionable is another.
Air quality is invisible, which means people don’t naturally think about it. For Kaiterra, that created a unique challenge:
- How do you take complex environmental data and make it clear, trustworthy, and human-friendly?
- How do you design for both facility managers in skyscrapers and families in homes?
- And how do you build a platform that scales across different markets, languages, and cultural expectations?
The answer wasn’t just more data — it was smarter design.
From sticky notes to scalable systems
Every strong product journey starts with discovery — and ours with Kaiterra began in workshops.
- Workshops first. We kicked things off with remote workshops, filling digital whiteboards instead of walls with sticky notes, mapping user needs and pain points.
- Wireframes next. From insights to structure — we translated the ideas into wireframes that shaped the product’s flow before a single pixel was polished.
- Refine with clarity. Those wireframes evolved into clear, trustworthy designs that balanced simplicity with scientific accuracy.
- Build for growth. Finally, we crafted a modular design system ready to scale globally across regions, languages, and platforms.
What started as online workshops grew into a global product ecosystem — designed not just to look good, but to last.
Lessons from designing with Kaiterra
When we worked with Kaiterra, a few lessons stood out that any product team can learn from:
- Discovery beats assumptions. We started by mapping out pain points across different user roles — from office managers to homeowners.
- Design for action, not clutter. A clean visualization inspires change better than a complicated dashboard.
- Build trust into the details. Health-related data demands consistency, clarity, and accuracy at every step.
- Think globally from day one. Modular design systems made scaling into new markets smoother and faster.
Workshop’s Board
The bigger picture
For Kaiterra, the mission was air quality. For us, it was turning complexity into clarity.
This project wasn’t just about dashboards — it was about helping people see and act on something they usually ignore.
Because in the end, design has the power to make the invisible visible — whether it’s the air we breathe, the numbers we analyze, or the systems we depend on.
It’s the difference between surviving your workday — and thriving in it.
Kaiterra app designed by Widelab
