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TrainEffective, mobile application for football training and exercises

Sport
Football
Application
A cell phone with a soccer player on the screen.A man in a red shirt is shown on a phone screen.

Become a real football star. The app that turns you into a pro-level soccer player

See instant improvements with access
to the highest quality of coaching and a community to support and motivate you.

A black cell phone with a picture of a man's shirt on the screen.A cell phone with a picture of a jersey on it.

Introduction

Train Effective is a London-based football tech company. Training app features masterclasses by Rio Ferdinand & other Premier League experts, and has over 1 Million players signed up. They also organize football camps around the world, in locations such as London, Miami and Los Angeles.

Founded:
2021
Industry:
Sport
Scope of work:
UI/UX

The challenge

Train Effective reach us to take their experience to the next level, make it more engaging, innovative and keep users to use the Pro Version of the app. A lot of challenges at once, but with systematic, Design driven approach - we were able to do the UX review together, suggest a new look and feel and make the application more engaging.

A red and black cell phone screen with a picture of a man named RIO FERDINAND.A phone screen with a game called Ace of the Sky.A smartphone screen with a calendar app.
A soccer team's lineup is displayed on a smartphone screen.A phone screen with a menu of options including Trophy Cabinet.
A red button with a white background that says select.
A red cell phone screen with a soccer ball on it.
A phone screen with a progress tracker on it.
A cell phone screen shows a man doing a high jump.A phone screen with a soccer ball and the words 10 Penalties in a Row.
A smartphone screen with a calendar app.A cell phone screen with a menu of different apps.A red and black cell phone screen with a picture of a man named RIO FERDINAND.
A collection of red and black cell phone screens with the word Top Sniper on one of them.

Train, beat your records,
get achievements

The application philosophy is centred around 4 pillars: technique, tactics, fitness, mentality. The goal is to develop players holistically and help them become not just a better football player, but more successful in life.

With training and activities, you beat your records and reach a higher level in the application. You also earn badges that others can later see in your trophy cabinet. Compete with friends and other app users.

A black and white image of a remote control.A cell phone screen shows a game with a man on it.
A cell phone with a screen that says High Jumping.
A man wearing a red shirt is posing for a picture.A man is standing in front of a red cell phone that says "Well Done" on the screen.
A soccer ball with a red and black design.A soccer ball is shown on a screen with a button that says "in progress".

Statistic

Keep yourself accountable by tracking your progress and reach your goals faster.

A watch with a red face and black band.A watch with a red face and black band that says "last set 3" on the screen.
A graph showing the number of hits for a particular game.A graph showing the number of hits for a particular video game.
A red and black screen with the number 54 on it.A screen shot of a video game with the number 54 on it.
A black and white screen with a number pad and a short description of the number pad.A black and white graphic of a soccer game.
A black background with a blue and orange circle that says 8 on it.A graphic of a thermometer with the number 8 in the middle.

World-Class Coaching

Learn what it takes to win with the knowledge and experience of former professional players.Train Effective coaches are experts in soccer and passionate about helping you succeed just as they have. Features masterclasses by Rio Ferdinand & other Premier League experts.

A man is shown on a phone screen with the words "Rio Ferdinand" under his picture.A man is shown on a phone screen with the words Rio Ferdinand on the bottom.
A cell phone with a man pointing at it.A cell phone with a picture of a man on the screen.
A phone screen with a workout app that says weak foot workout.

Levels

Along with your activities in the application, you earn points that allow you to increase your user levels.

Compete with other community members to gain a higher position on the leaderboard. Let a higher level motivate others to be better.

A picture of a young man with a gold star on his shirt.A smartphone screen with a summary of a soccer game.
A phone screen with a summary of a soccer player.
A man's face on a cell phone screen.A man's face is displayed on a cell phone screen.

Timeline

The initial stages placed the focus on inventing – or creating -- the client's brand, starting with research and determining the art.

Product Designer
Karol Kos
Product Management
Krystian Słowiński

Discovery

5 days

Research, research, research. User groups, client interviews, identifying challenges, issues and user perspectives. Drawing out the scope of work. Brainstorming ideas and solutions.

Design

60 days

Exploring a variety of design solutions and ideas. Creating an MVP for both desktop and mobile. Working on design and design system towards the end of phase.

Product Dev Support

60 days

Finishing up the design system, collaborating with the coding department. Quality checks, test runs, coming up with marketing assets.

Goals, KPIs, Scoping
First Explorations
MVP  Mobile
Final Desings
Design System & Support

Evidence

+500K
Users signed up
Top 10
Football apps in UK
over 3 mln
Followers in Social Media

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Let’s talk.

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80-309 Gdansk, Poland
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