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What is AI-Native
Framework

What AI-native actually means here: a pipeline with a gate at every step, not a generator with a style guide. Each step below is something you can watch run.

The framework writes down two things most organisations never write down: what you mean, and what your product is made of. The first lives in prose, a set of .md rules covering brand, voice, content and team standards, which an agent reads as context. The second lives in code, a component library and theming setup with a closed set of props, tokens and slots. Together they are the whole input. An agent given anything less will guess: confidently, and differently every time.
The prose half is the communication system: business strategy, brand guidelines, product decisions, content style guide, support voice, team standards. The code half is the design system: foundations, brand ramps, product UI, console, marketing and web, every scope resolving from the same tokens and components. Neither half is documentation in the old sense. Both are dependencies the pipeline consumes, and both are yours.
From prompt to pull request,
with a gate at every step.
A screen gets described in product language, by a designer, a PM, or a ticket. The agent reads your system over MCP: components, tokens, written rules, nothing else. It assembles from components that exist, so an import that isn’t in the catalogue doesn’t compile. Type check and drift audit run in CI, so a hand-rolled control or an off-token value fails the build. Then a human reviews and merges. Nothing ships itself — the review is where taste lives.
Not documentation.
A check that fails your build.
A component is a contract: a fixed set of props, a fixed set of slots, one rendered outcome. Nothing in that chain is kept in step by hand, so none of it can drift. Component pages are generated by the compiler reading the components themselves, there is no second artefact to keep in sync, because there is no second artefact. The audit reads the catalogue out of the source and fails when someone rebuilds a thing that already exists. On its first run against our own work it found six.
What this changes for you: a new brand is a file, not a project, one ramp in, every state of every component out. Upgrades ship as versioned releases with deprecation windows, so forty apps don’t have to move at once. Adoption is enforced in CI, not in slide decks. And the judgment stays human: senior designers own research, strategy and the calls that decide whether the product works. AI gets three jobs - read the system, write documentation from source, assemble screens from parts that already passed review. We run all of it live on a repo shaped like yours in the first conversation.
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Design Systems
Services

Design systems that actually ship. We design, build and run scalable design systems, connecting Figma, production code and product teams around one shared foundation.

Widelab helps product teams build faster and stay consistent at scale. From complex multi-brand ecosystems to fast-moving scale-ups, design, code, adoption, ownership.

Widelab helps product teams build faster and stay consistent at scale. From complex multi-brand ecosystems to fast-moving scale-ups, design, code, adoption, ownership.

What we're
‍genuinely good at

services
01

Design System Strategy

02

Foundations & Tokens

03

Component Libraries

04

Design-to-code Systems

05

Multi-brand Ecosystems

06

Governance & Ownership

Audits, architecture and roadmaps built around your products, teams and technology.
Scalable foundations for typography, color, spacing, themes, accessibility and brand expression.
Flexible components and patterns designed around real product needs.
Figma, production-ready code, Storybook and documentation built as one connected system.
Shared foundations that scale across products, brands, platforms and teams.
Contribution models, releases, maintenance and continuous evolution of the system.
MVP feature prioritization in a product backlog
Section 7 description
Product strategy map: user segments, pricing, integrations and platform
Section 8 description
Not sure which one you need?
Book a discovery call with us. It’s the fastest way to map it out, and we’ll point you to the right service.
Discovery call

AI-Native Framework

Read more

A design system that turns
Figma into production

A design system creates value only when teams actually use it. We work across strategy, design, code, implementation and governance — from the first token to components running across multiple products.

Brief us
01
One source of truth

Design decisions live as variables in Figma, generate into tokens, and ship as a versioned package, with one brand file per surface. What you sign off in Figma is what renders in code – they’re both reading the same tokens.

02
Your brand, your system

We can start you on Wideset, our enterprise design system, rebranded to your identity, or use the one you have already. A rebrand becomes a single file rather than a six-month rebuild, and you own the result.

03
Velocity you can measure

On a system, a designer's time moves from redrawing components to deciding what to build. Discovery that ran in days runs in hours, and a full interface that ran in weeks runs in a fraction of that.

04
Built for your AI too

The same rules a new designer reads, an agent reads. The design-system codebase becomes context an LLM can generate against, so AI produces on-system output instead of drifting slop.

Our design
system process

01

Discovery

Understand the ecosystem

We start with your products, teams, technology and existing libraries. We identify fragmentation, duplicated work and the areas where a shared system can create the most value.

You get a system audit, a map of the ecosystem and scoped roadmap.

02

Foundation

Define the foundation

We define the system architecture, design principles, tokens, theming and component strategy. Everything is built around the way your organization actually creates products.

03

Design & Build

Components evolve in design and code

Figma libraries, production components and Storybook share the same logic, naming and behavior from day one — so the two never drift apart.

04

Implement & Adopt

We bring the system into real products

We support migrations, work alongside product teams and help roll the system out across applications, brands and squads.

You get a react application, ready to evolve inside your target software.

05

Govern & Evolve

A design system is never really finished

We can stay responsible for releases, documentation, contribution processes and further development as your products evolve.

Selected work

Fitch, a design system designed and coded end to end

We built Fitch Ratings' entire design system from scratch, and now we’re optimizing it for AI. Senior designers work inside their product every day, backed by engineers building workflows with Figma Make, Claude, and other AI tools. It’s the clearest version of our model: one system, owned by the client, kept current.

Read more

Circle K, one system across many products

We run one component library across several products, each keeping its own context, with our senior designers working inside their design team. Their entire brand change lives in a single file of a few dozen lines, because theming at that scale is a design-system problem, and the system is what makes it a one-file change.

Read more

CloudKitchens, a design system that scales the operation

We built a unified design system and an end-to-end interface framework across multiple applications, so every touchpoint of a complex ordering operation stays consistent as it grows. At this scale, consistency is not a nicety - it’s what keeps the product shippable.

Read more

We craft award-winning experiences that ensure success.

Clutch top design agency badge

Clutch.io

Top design Agency (Wordwide)
3 / 15
Top design Agency (Poland)
1 / 15
Most reviewed (Poland)
1 / 15

Check out our awards and recognition.

Webflow Enterprise PartnerBehance logoMaxiBestOf logo
Framer Professional Partner
CSSDA Website of the Day awardFWA of the Day awardBranding Style Guides logo
2
FWA of the Day
3
CSS Design Award (Website of the Day)
11
Behance.net (UI/UX, Graphic design)
5
Maxibestof.one
1
Siteinspire.com
6
Landbook.com
1
Brandingstyleguides.com
1
Mindsparkemag.com
1
Abduzeedo.com
1
Minimal.gallery

We've helped over 300 companies, including:

Clients
4.9

"Widelab's innovative design has improved our brand reputation and it's had direct results on their asset adoption."

Sivan Michaeli-Roimi, VP Marketing at Pynt
Sivan Michaeli-Roimi
VP Marketing, Pynt
4.9

“They boosted page views, increased time on site, and reduced bounce rates. Their branding positioned us as modern, professional, and innovative.”

Harleen Singh, Director of Marketing at Flow Specialty
Harleen Singh
Director of Marketing, Flow Specialty

“We saw double-digit increases in time on-site and pages-per-visit, and nearly doubled our organic inbound traffic in the following quarter.”

Igal Zeifman, VP Marketing at Sternum IoT
Igal Zeifman
VP Marketing, Sternum IoT

Questions?
We've got you.

Do you only design design systems, or do you also build them?

Both. We can take responsibility for the complete system across Figma and production code, including component development, Storybook and documentation.

Can you work with an existing design system?

Yes. We start with an audit of what you already have: libraries, tokens, components and how teams actually use them. From there we extend, refactor or rebuild only what needs it, so you keep what works and your teams don’t have to start over.

Can one system support multiple brands or products?

Yes, that’s what it’s built for. Shared foundations and tokens sit underneath, and each brand or product gets its own theme on top. A new brand becomes a file, not a project, and every component inherits it.

Do you help with implementation?

Yes. We support migrations, work alongside your product teams and help roll the system out across applications, brands and squads, so it runs in real products, not only in a Figma library.

What happens after the design system is launched?

A design system is never really finished. We can stay responsible for releases, documentation, contribution processes and further development, or hand ownership to your team with a governance model that keeps it evolving.

Ready to build a system
people want to use?

Whether you’re bringing order to a complex product ecosystem or building a new product at speed, we can help create the foundation behind it.

Olivia Four, Grunwaldzka 472b
80-309 Gdansk, Poland
contact@widelab.co
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